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WillPower Partners
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  • Corporate Yoga
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Scaling Innovation in Medtech, Biotech and Industrial

Experience

Experience

Experience

25+ years senior leadership experience in commercial strategy, operations and go-to-market success across startup and Fortune 500 companies

Schedule a call or get a free consultation

Approach

Experience

Experience

Our 4-step framework:

  1. Partner   
  2. Solve
  3. Deliver
  4. Measure

Success

Experience

Success

Breadth across lifecycle management scaling high-tech solutions, including launching 30+ products and services, and delivering YoY growth in complex environments 

Functional Expertise

Business Strategy

Go-to-Market Execution

Marketing Strategy

  • TAM/SAM modeling
  • Go-to-market planning
  • Commercial model optimization
  • Financial and operational planning 
  • Fundraising 
  • SWOT and business impact assessments

Marketing Strategy

Go-to-Market Execution

Marketing Strategy

  • Fractional CMO services
  • Brand architecture 
  • Competitive analysis 
  • Market Research 
  • Product and lifecycle management
  • Segmenting, targeting, positioning
  • Persona development and mapping

Go-to-Market Execution

Go-to-Market Execution

Go-to-Market Execution

  • Launch planning
  • Pricing strategies
  • Channel strategies
  • Sales enablement programs
  • Digital, content and demand / lead generation 
  • Agency partner selection, management and optimization

Communications

Change Management

Go-to-Market Execution

  • Fractional CCO services
  • Stakeholder and audience mapping
  • Executive and corporate communications
  • PR/IR and media relations
  • Thought leadership and corporate storytelling 
  • Corporate events and experiences

Change Management

Change Management

Change Management

  • Internal voice of customer and pulse surveys
  • Impact prioritization
  • Process, value stream and RACI mapping
  • Change management communications 
  • Business model canvas and EOS framework

Leadership

Change Management

Change Management

  • Organization and team talent diagnostics
  • Leadership development
  • Team mission, vision, values
  • Clarifying roles and functional deliverables
  • KPIs linked to outcomes

Operations & Finance

Operations & Finance

Operations & Finance

  • Fractional COO services
  • Financial and revenue forecast modeling
  • Lean transformation
  • IBM Cognos, TM1, PowerBI data dashboards
  • Supply chain optimization


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