Building market awareness, revenue growth and loyalty

Our Experience

Leveraging 25+ years experience at start-ups to billion-dollar global organizations with expertise in medical device, biotechnology, diagnostics, mechanical testing and solar

Our Approach

Our Experience

Using proven techniques in partnering, solving, delivering and measuring, we deliver strategies, tactics and integrated programs that drive market awareness, revenue growth and loyalty

Our Services

Our Experience

Our Services

Creating business strategy, marketing and sales plans, selling channel activation, and building + scaling operations to help businesses thrive

Business consulting services

Business Strategy

Brand and Communications

Business Strategy

Research market and competitors
Recommend go-to-market strategy
Develop business plans
Create near, mid and longer-term business objectives
Identify organizational core competencies, mission, vision, and value proposition(s) by customer segment
Strategic narrative development including positioning, value proposition, and message architecture by target audience and journey stages

Marketing

Brand and Communications

Business Strategy

Fractional CMO services
Write marketing plans
Manage products including forecasting, pricing, reimbursement and inventory strategies
Develop positioning, messaging and marketing materials
Create target audience personas

Brand and Communications

Create brand identity and standards including logo, brand voice, integrated corporate story
Write key message matrix by target audience
Build investor presentations
Develop internal communication strategies
Create media strategies including developing media list, writing and distributing releases and expanding market reach

Operations

Supply Chain

Brand and Communications

Fractional COO services
Build and scale operations
Select and implement business systems (ERP, CRM)
Launch marketing content management systems
Integrate financial tools to manage operations
Implement and train on Lean Six Sigma and 5S for process and cost improvements
Build and optimize capacity and production planning models

Sales

Supply Chain

Train sales force on products and procedures
Train physicians and clinical staff
Support key accounts with visits and clinical case coverage
Develop and manage sales incentive programs
Partner with sales leadership and representatives to drive results
Engage with direct and distribution, US and global channels

Supply Chain

Build end-to-end supply chain from product development to customer delivery
Develop sales, operation, demand (S&OP) and supply planning processes and tools
Improve inventory accuracy, utilization and turns
Plan supply and manage materials, BOM's, lead times, PO's and safety stock
Manage phase in/out of materials due to change
Streamline receiving, global shipping, import/export

Demand Generation

Create digital and face-to-face marketing channel strategies
Build social media profiles and strategies
Create advertising and promotional campaign strategies
Collaborate with physician KOLs and industry thought leaders
Execute tradeshows and medical conferences
Manage marketing automation and CRM systems

Manufacturing

Demand Generation

Expertise in fabrication, machining and assembly
Optimize material flow
Document standard production and process procedures
Create work cells and manufacturing processes
Project manage facility and manufacturing capital projects
Build and optimize capacity and production planning models