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WillPower Partners
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Building market awareness, revenue growth and loyalty

Our Experience

Our Experience

Our Experience

Leveraging 25+ years experience at start-ups to billion-dollar global organizations with expertise in medical device, biotechnology,  diagnostics, mechanical testing, mining and solar industries

Our Approach

Our Experience

Our Experience

Using proven techniques in partnering, solving, delivering and measuring, we deliver strategies, tactics, integrated programs and financial insights that drive market awareness,  revenue growth and loyalty 

Our Services

Our Experience

Our Services

Creating business strategy,  marketing and sales plans, selling channel activation, financial planning, operations and building + scaling to help businesses thrive

Business consulting services

Business Strategy

Brand and Communications

Business Strategy

  • Research market and competitors
  • Recommend go-to-market strategy
  • Develop business plans
  • Create near, mid and longer-term business objectives
  • Identify organizational core competencies, mission, vision, and value proposition(s) by customer segment  
  • Strategic narrative development including positioning, value proposition, and message architecture by target audience and journey stages

Marketing

Brand and Communications

Business Strategy

  • Fractional CMO services
  • Write marketing plans 
  • Manage products including forecasting, pricing, reimbursement and inventory strategies
  • Develop positioning, messaging and marketing materials 
  • Create target audience personas

Brand and Communications

Brand and Communications

Brand and Communications

  • Create brand identity and standards including logo, brand voice, integrated corporate story 
  • Write key message matrix by target audience 
  • Build investor presentations 
  • Develop internal communication strategies
  • Create media strategies including developing media list, writing and distributing releases and expanding market reach

Operations

Supply Chain

Brand and Communications

  • Fractional COO services
  • Build and scale operations
  • Select and implement business systems (ERP, CRM)
  • Launch marketing content management systems
  • Integrate financial tools to manage operations
  • Implement and train on Lean Six Sigma and 5S for process and cost improvements
  • Build and optimize capacity and production planning models

Sales

Supply Chain

Supply Chain

  • Train sales force on products and procedures
  • Train physicians and clinical staff
  • Support key accounts with visits and clinical case coverage
  • Develop and manage sales incentive programs
  • Partner with sales leadership and representatives to drive results 
  • Engage with direct and distribution, US and global channels

Supply Chain

Supply Chain

Supply Chain

  • Build end-to-end supply chain from product development to customer delivery
  • Develop sales, operation, demand (S&OP) and supply planning processes and tools
  • Improve inventory accuracy, utilization and turns
  • Plan supply and manage materials, BOM's, lead times, PO's and safety stock 
  • Manage phase in/out of materials due to change
  • Streamline receiving, global shipping, import/export 


Demand Generation

Demand Generation

Demand Generation

  • Create digital and face-to-face marketing channel strategies
  • Build social media profiles and strategies 
  • Create advertising and promotional campaign strategies 
  • Collaborate with physician KOLs and industry thought leaders
  • Execute tradeshows and medical conferences
  • Manage marketing automation and CRM systems

Manufacturing

Demand Generation

Demand Generation

  • Expertise in fabrication, machining and assembly
  • Optimize material flow
  • Document standard production and process procedures
  • Create work cells and manufacturing processes
  • Project manage facility and manufacturing capital projects
  • Build and optimize capacity and production planning models

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